General Mills and Netflix Bring New KPop Demon Hunters Cereals

General Mills and Netflix are launching a second limited-edition cereal collaboration tied to KPop Demon Hunters, expanding the lineup ahead of the animated film’s first anniversary on June 20. New HUNTR/X Peach Mango Lucky Charms joins the returning Saja Boys Secret Flavor Cinnamon Toast Crunch, which debuted in the first drop earlier this year.

Megan Brooks, General Mills’ business unit director of family favorites cereals, credited the original release’s performance, saying the company “knew we had to come back with an encore worthy of the stage.” Both products will arrive first at Walmart on June 29, with the nationwide rollout beginning from July 20, 2026.

New KPop Demon Hunters Cereals Turn Rivalry into Retail

General Mills’ expanded lineup now assigns one cereal to each rival faction from the film, putting KPop Demon Hunters’ HUNTR/X versus Saja Boys dynamic on the supermarket shelf. “Fans now have two ways to snack, collect, and experience the world of KPop Demon Hunters, ” emphasized Brooks about the launch.

According to Netflix, the new HUNTR/X Peach Mango Lucky Charms is inspired by the film’s trio Rumi, Mira, and Zoey. The cereal combines peach-mango flavoring with Lucky Charms marshmallows. The drop pairs with a limited-edition collectible box, exclusively available on Walmart.com, from Aug 21.

The returning Saja Boys Secret Flavor Cinnamon Toast Crunch keeps its flavor undisclosed. The Saja Boys cereal’s unpredictable taste mirrors the rival group’s ambiguous presence in the film, inviting fans to identify the flavours with every bite.

The KPop Demon Hunters cereal launches as the franchise keeps expanding on multiple fronts, through collaborations, live events, and merchandising. Netflix has confirmed the film has surpassed 600M global views.

Additionally, Netflix has announced a celebratory campaign tied to KPop Demon Hunters’ one-year anniversary featuring movie screenings, fan activations, and exclusive products. Nonetheless, within one year of its premiere, KPop Demon Hunters’ push into lifestyle, bookshelf, concert arenas, and a second film simultaneously, reflects a level of franchise expansion rarely seen from an animated streaming debut.