HYBE's new seven-member girl group TUIDE prepares for their August 24 debut with EP "TUNE & PLAY." (Photo: ABD / HYBE)
HYBE Reveals TUIDE Lineup Ahead of August 24 Debut
The seven-member global act marks the first commercial asset from ABD, the label's newly established girl group division, to diversify artist IP portfolio.
Highlights
- HYBE subsidiary ABD will debut seven-member act TUIDE on August 24 with the five-track EP TUNE & PLAY.
- Pledis Entertainment founder Han Sung-soo is looking after the production, which includes members from South Korea, the U.S., the U.K., and Japan.
- Ahead of its debut and digital marketing rollout, HYBE had a two-day private preview show in Seoul.
South Korean entertainment conglomerate HYBE will launch its newest girl group, TUIDE, on August 24, 2026. The seven-member act will debut with a five-track extended play, TUNE & PLAY, at 06:00 P.M. KST, making it the first commercial release from ABD.
TUIDE's launch is supposedly amongst one of the most important tangible outcomes of HYBE's recent investment cycle. The company spent heavily on reorganizing and developing new artist rosters in 2025, helping to lift annual revenue by 17.5% to ₩2.65 trillion (~ $1.84 billion USD) while reducing operating profit by 72.9% to ₩49.9B (~ $34.9M). The group's debut will mark the first commercial release from ABD, HYBE's newest label under its "multi-home, multi-genre" strategy.
ABD’s Organizational Structure & Executive Leadership
The ABD-led group is the latest addition to HYBE’s growing roster of female acts like LE SSERAFIM, the disputed NewJeans, and ILLIT, in addition to global joint ventures KATSEYE and SAINT SATINE. Launched in March 2026, the newest label ABD, is probably the only HYBE Music Group subsidiary that is dedicated fully to developing girl groups.
Notably, Noh Ji-won, ex-head of artist planning at Pledis Entertainment, is ABD’s CEO, while Pledis founder Han Sung-soo looks after the label's creative direction as executive producer. Interestingly, Han had been previously associated with artists like SEVENTEEN, After School, IZ*ONE, and TWS, for their production purposes.
TUIDE Debut: Full Lineup Revealed
The group’s lineup features seven members born between 2006 and 2011, from geographically diverse regions of South Korea, the United States, the United Kingdom, and Japan. The multinational approach is created to appeal to the global streaming audiences.
The names of the members are: Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani. Remarkably, Seoyeon is the younger sister of Jihyo, a member of JYP Entertainment’s flagship girl group TWICE, that recently concluded its sixth world tour, titled THIS IS FOR, with a final three-night encore in Seoul.
All seven members of HYBE's new group under ABD, TUIDE. Members from Top Left: JINA, SEOHEE, SEOYEON, ELENA, SAKI, SEAH and YIHANI. (Image Credit: HYBE)
HYBE New Girl Group 2026: Pre-Launch Show and Commercial Rollout
Before its official streaming release, ABD’s TUIDE performed all five tracks from TUNE & PLAY at a two-day private event named, "TUIDE Exclusive Preview [Playground]." The shows were held on August 1 and August 2 at Layer11 studio in Mapo District, Seoul.
Digital promotion began on August 2 across official social media platforms. The label released promotional imagery and an introductory video featuring Korean, English, Japanese, and French vocal tracks over minimal beats. The early-stage performance allowed ABD to trigger excitement amongst people before expanding into global distribution.
Author
Diya Mukherjee is a Content Writer at Outlook Respawn with a postgraduate background in media. She has a passion for writing content and is enthusiastic about exploring cultures, literature, global affairs, and pop culture.
