KPop Demon Hunters Adds Huggers While Arden Cho Discusses Rumi

KPop Demon Hunters is expanding its merchandise lineup with CultureFly’s new Huggers blind box collection. Each box contains one randomly selected silicone minifigure based on a character from the film, designed to cling to the edge of a tablet, phone, computer monitor, or another flat surface.

The collection gives fans nine characters to find:

• Mira
• Rumi
• Zoey
• Romance
• Jinu
• Baby
• Mystery
• Abby
• Derpy

Zoey, Rumi, and Mira are members of HUNTR/X, while Romance, Jinu, Abby, Mystery, and Baby are part of the Saja Boys. Derpy, the blue tiger, completes the standard lineup.

Each blind box contains one figure, so buyers cannot select their character in advance and can receive duplicates when purchasing multiple boxes.

KPop Demon Hunters x Huggers Bring New Collectible Options to Fans

The CultureFly release adds a different format to the franchise’s growing merchandise range. Previous products have included Funko figures, instant noodle-themed blind boxes, and keychain charms, while the new Huggers are designed to become small decorations for devices and desks.

The figures use flexible silicone and can grip the edge of compatible surfaces without leaving sticky residue when removed or repositioned. Despite being designed for phones and tablets, they are not intended to work as conventional phone grips or stands.

The product is officially licensed and comes with one figure per package. CultureFly lists the blind box at $11.99 USD, while the supplied retail listings show the same U.S. price at Walmart and Amazon.

For buyers in India, the supplied Amazon listing shows a product price of INR 1,146.08, with an additional INR 1,554.23 charged for shipping and import fees. The listing states that the product is in stock.

The Walmart listing in the supplied material shows a 4.3-star rating from 16 ratings and a $11.99 price.

Blind Box Format Adds Another Layer to Collection

The random selection is central to the Huggers format. Fans buying several boxes have no guarantee of receiving different characters, as each box contains one randomly selected figure.

The product listing recommends the figures for phone accessories, desktop decoration, and monitor decoration. The figures measure approximately 0.5 x 1 x 2 inches.

The supplied Walmart material also shows several other Huggers collections from CultureFly, including versions based on Ghost Face, Coraline, Powerpuff Girls, SpongeBob, Stitch, and Universal Horror. This places the KPop Demon Hunters release within an existing product format rather than making it a standalone merchandise experiment.

The new Huggers collection gives KPop Demon Hunters another way to extend its characters beyond the screen. By turning HUNTR/X, the Saja Boys, and Derpy into everyday device accessories, CultureFly is adding a collectible format that fits naturally into how fans use their phones, tablets, and desktops.

Rumi’s Voice Actor Reflects on KPop Demon Hunters’ Journey

On Sep 12, 2026, at Middle East Film & Comic Con in Abu Dhabi, Arden Cho, the voice of Rumi, recalled an early recording session for the scene where HUNTR/X meets the Saja Boys. Speaking about hearing Soda Pop during the session, Cho recalled thinking, “This is going to be the greatest movie of all time.”

Cho also described her reaction to seeing the completed film and its depiction of Korea. She said she became emotional at the prospect of audiences worldwide seeing the country’s culture and food through the animation.

Her connection to Rumi also influenced her performance.

Cho linked the character’s experiences with expectations from family to her own upbringing as a Korean-American daughter. She explained that KPop Demon Hunters came by after she had spent almost two years away from acting, during which she traveled and pursued personal goals. Returning through Rumi gave her a clearer sense of the stories she wanted to tell.

Cho remains connected to another of her past characters, Kira Yukimura from Teen Wolf, which she identified as a role she would like to revisit.

Altogether, the new Huggers and Cho’s reflections highlight how KPop Demon Hunters continues to connect with fans through its characters, stories, and merchandise.