Meta Quest Hits All-Time Usage High as 100 Titles Cross $1M

Meta Quest usage reached an all-time high in 2025, with more than 100 titles generating over $1 million USD in gross revenue despite studio closures and layoffs. The figures were shared by Meta’s director of games, Chris Pruett, during the GDC Festival of Gaming. He outlined platform performance and ongoing investment in virtual reality.

The update comes alongside mixed financial results for Meta’s Reality Labs division, which reported $2.2B in revenue but a $19.2B loss in 2025. Even then, Meta continued expanding the Quest ecosystem through software, hardware, and developer programs.

In-app purchase (IAP) revenue grew by more than 10%, while premium app sales remained the primary revenue driver.

The number of apps earning at least $500K from in-app purchases increased 20% year-over-year (YoY). Subscription revenue also rose by double-digit percentage points but remained a small share and was largely separate from video game spending.

Meta Quest Subscription and Developer Payouts Grow

Meta Horizon+ surpassed 1M subscribers and distributed nearly $20M to participating developers.

The company also adjusted its store strategy. It confirmed Horizon Worlds will be removed from the Meta Horizon store in June 2026 after data failed to show improvements in device retention. The decision followed a year of experimentation and feedback from developers.

Pruett said Meta’s commitment to VR remains strong. He noted that investment in Quest hardware, games, and audiences continues, and that the company still positions itself as the largest investor in VR globally.

The performance metrics indicate sustained engagement and growing developer revenue. They suggest Meta is maintaining momentum in virtual reality (VR) while refining its store strategy and monetization approach.