Ray-Ban, Chanel, MINISO: Exploring Jennie’s Triple-Brand Takeover!

• Jennie has recently become the global brand ambassador of the popular eyewear brand Ray-Ban.
• She has also been in successful partnerships with Chanel and MINISO, of which the latter is also gauging the Indian market for potential merch launch.
• With all these high-profile deals under her umbrella, Jennie has successfully transitioned into a cross-industry icon, rather than remaining just another well-known idol.

The commercial gravity of Jennie is booming yet again, pulling various brand collaborations into her orbit. Recently, eyewear brand Ray-Ban has formally appointed the Blackpink star as its latest global brand ambassador, a thoughtful move that aims to bridge the gap between legacy heritage and a digital-first generation. The collaboration encompasses both the core Ray-Ban collection and the tech-forward Ray-Ban Meta line, making the artist the living epitome of a brand DNA defined by a restless creative drive.

From Stage to Streetwear: Jennie’s Dual Brand Surge

Jennie’s Ray-Ban announcement comes on the heels of her performance at Complexcon Hong Kong and a high-profile turn in the Adidas Originals Superstars campaign. In the Adidas initiative, she will be placed alongside a diverse list of Western stars, including Samuel L. Jackson and Kendall Jenner. For Ray-Ban, the collab is rooted in what they describe as her "unforced take on luxury." 

The Ray-Ban campaign features Jennie’s '90s-inflected wrap shields and retro-feminine cat-eyes, and deep red accents. Jennie described the partnership as a perfect match, noting that her personal belief of "quiet confidence" relates to the brand’s expressive yet wearable energy. The rollout will include Ray-Ban Meta Blayzer Optics, which will be released on April 14, alongside the Daddy-O, Alix, and Drea silhouettes.

Luxury Metrics and Retail Power Moves: Jennie’s Chanel Deal

The Ray-Ban is not the only partnership that Jennie has under her belt. Notably, Chanel Korea, where Jennie serves as a primary face, observed a milestone fiscal year in 2025 with sales crossing ₩2 trillion (~ $1.4 billion USD), a 9% year-on-year increase. The data is sourced from Single List, which also noted an operating profit that surged 25% to ₩336B (~ $226M). The operating profit was notably catalyzed by a balanced expansion across fashion, beauty, and jewelry, including the launch of the "Chanel 25 Bag," which is cited as a primary performance driver. Beyond the balance sheet, the luxury house has grown its footprint via new duplex boutiques at Incheon International Airport while powering its internal culture with a workforce of over 1,900 employees, 87% of whom are women.

The scale of her retail dominance is further seen in her recent Ruby-themed pop-up alliance with MINISO. According to Indonesian social media and news outlets, the MINISO x Jennie Ruby Jane venture, which opened in Shanghai on March 20, broke records by producing around 2.2 million RMB (~ $305,000 USD) on its first day. This marked the largest opening-day Gross Merchandise Value/Volume (GMV) for any MINISO pop-up in the brand's history. 

Notably, the demand for the red-themed garments and pendants was so high that the inventory sold out within hours, even with a mandatory reservation system. The hunger for Jennie merch extended as far as Guangzhou and Beijing in China, where fans defied heavy rainfall and dawn-to-dusk queues to get the limited-edition collection, which was, reportedly, personally looked after by MINISO founder Ye Guofu along with Jennie, during a trip to South Korea.

MINISO x Jennie: Global Demand Expands Into New Markets Including India

As Jennie gears up for a summer festival circuit after her recent world tour, her market dominance continues to grow into newer territories. For instance, MINISO India is currently studying the country’s market zeal for Jennie-branded items through a survey that is available on its Instagram, which will notably run live until April 12. Whether through luxury achievements or record-breaking pop-up settings, the story remains the same. It says that Jennie is not merely taking part in the global fashion, luxury, and lifestyle economy; she is actively reworking its architecture.