Riot and Rolling Loud will bring VALORANT crossover experience to
Riot Games Partners With Rolling Loud India for VALORANT Crossover
Gaming meets hip-hop as VALORANT deploys immersive festival experience in India, signalling a strategic push into the South Asia's youth gaming market.
Highlights
- Riot Games partners up with Rolling Loud India to launch a dedicated VALORANT experience zone, marking one of the game’s first crossovers with a major cultural festival.
- The zone features karaoke pods, quick duels, interactive art, and fan activities, merging gaming and music culture.
- With tiered ticketing, BNPL options, and global artists, the event strengthens Riot’s South Asian cultural expansion strategy and promotes VALORANT’s 5th anniversary.
Riot Games, Inc. is partnering up with 'Rolling Loud' music festival to bring a dedicated VALORANT experience zone in the latest Indian edition of the hip-hop event, Rolling Loud India. The event will mark Rolling Loud’s India debut, along with one of the first VALORANT collaborations with a cultural festival.
Arun Rajappa, the director of publishing of Riot Games India, added that Rolling Loud India is a high-impact cultural moment, and offers a stage for gamers and non-gamers to enjoy the “intersection of gaming and music.” According to Matt Zingler, Rolling Loud co-founder and co-CEO, the collaboration is aimed towards showcasing the “connection between music and gaming.”
The event, co-produced by Rolling Loud and District by Zomato, is set for Nov. 22-23, 2025, at the Loud Park, Kharghar (Navi Mumbai).
Insights Into the “VALORANT Experience Zone”
At Rolling Loud India, the VALORANT brand will organize the “experience zone” as a multi-sensory activation designed for festival attendees. The experience zone is expected to feature karaoke pods playing tracks from the VALORANT universe, reflex-based quick duels mirroring in-game mechanics, and interactive art spaces to merge festival aesthetics with gaming culture.
The music festival, designed to integrate the gaming IP into cultural space, will also include interactive zones for fellow fans, wall art sessions, and photo zones.
District and Rolling Loud India have taken to a tiered ticketing strategy to attract a broader audience. General Admission (GA) passes start at ₹ 7K ($78.98) for both days of the festival. GA+ (Festival passes with added benefits) is priced at ₹ 9.5K ($107.19), whereas the VIP and HSBC Strastruck VIP are costing ₹ 14k ($157.96) and ₹ 20k ($225.66) respectively.
Another notable initiative taken up by the District app is the “Buy Now Pay Later” (BNPL) option, aiming to lower the entry barrier for younger fans. The option lets you pay half of the price at the time of booking and the rest at a later date.
The event, aligning with the 5th anniversary of VALORANT and India’s debut of Rolling Loud, will mark a significant moment for the organizers to tap into the cross-industry entertainment market of India. This also builds on Riot’s previous India-specific marketing efforts, such as featuring Bunker, a song by Mumbai-based artist Tienas, and Raja, the 2022 anthem introducing Agent Harbor.
Apart from VALORANT, the lineup includes prominent artists such as Central Cee, Wiz Khalifa, Karan Aujla, Swae Lee, DaBaby, Sheck Wes, Westside Gunn, and many more, along with a special performance by Indian rapper Divine.
Author
Kamalikaa Biswas is a content writer at Outlook Respawn specializing in pop culture. She holds a Master's in English Literature from University of Delhi and leverages her media industry experience to deliver insightful content on the latest youth culture trends.
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