Tata Play launches Ad-Free Cartoon Network Forever With Classics

Tata Play has revived Cartoon Network’s iconic catalogue with the launch of Cartoon Network Forever, a dedicated ad-free service created in collaboration with Warner Bros. Discovery. The offering gives audiences round-the-clock access to classics that defined childhood TV for generations, combining nostalgia for older viewers with an opportunity for younger audiences to discover the network’s most cherished shows.

The line-up includes global favourites such as Tom & Jerry, Scooby Doo, Dexter’s Laboratory, The Powerpuff Girls, Ed, Edd n Eddy, and Codename: Kids Next Door. Superhero fans will also find a curated slate of DC titles like Batman, Superman, Justice League, and Green Lantern, ensuring a mix of humour, adventure, and action-led storytelling. By presenting these titles in both English and Hindi, the platform broadens accessibility and widens its appeal across households.

The service is positioned as part of Tata Play’s broader efforts to enrich its value-added offerings portfolio, which already includes over 50 services ranging from kids’ entertainment to learning and regional content. With the addition of Cartoon Network Forever, Tata Play taps into the cultural nostalgia of millennial and Gen Z audiences while giving families a multi-generational TV experience.

Importantly, Cartoon Network Forever is designed to be ad-free, with availability across both Tata Play’s direct-to-home (DTH) platform and the Tata Play mobile app. This dual access allows viewers to enjoy uninterrupted viewing on television and on the go, adapting to consumption habits shaped by on-demand streaming.

With the growing demand for curated throwback content and the increasing popularity of legacy intellectual properties in entertainment, Tata Play’s strategic partnership with Warner Bros. Discovery places Cartoon Network Forever as an offering that bridges the gap between nostalgia and modern accessibility. This launch underlines a clear trend in the Indian media landscape, where platforms are seeking to repurpose established hits to attract subscribers while offering new-age convenience.