Highlights
- Krafton India surveys BGMI players on in-game ads and spending behavior.
- The BGMI ad monetization survey tests player tolerance for ads and paid opt-outs.
- Krafton India says no immediate plans, but reviews future monetization strategy.
Krafton India is evaluating player appetite for in-game advertising in Battlegrounds Mobile India (BGMI) after rolling out a detailed in-game survey that probes spending behavior, ad tolerance, and willingness to pay to avoid ads. The survey, reported by Storyboard18, has fuelled speculation about whether ads could become part of BGMI’s future monetization strategy.
According to the report, Krafton India has been asking BGMI players about their unknown cash (UC) spending over the past 12 months, gameplay habits, and views on advertising formats such as post-match ads, ads during matchmaking, and ad-linked reward crates.
Players are also asked how much they would be willing to pay to play BGMI without ads, with options ranging from under ₹50 ($0.54 USD) to opting out of payments.
The depth of the questionnaire suggests Krafton India is assessing how much advertising players will tolerate without impacting engagement. This is critical in India’s price-sensitive yet highly engaged gaming market.
Krafton India’s In-Game ADs for BGMI: What the Survey Reveals
A company spokesperson told Storyboard18, “The question on monetization is a part of our regular user surveys we conduct from time to time. We don’t have anything planned or under review for ad monetization,” suggesting that while no rollout is imminent, advertising remains a possible long-term option.
Meanwhile, the timing of the survey is notable given Krafton India’s recent push on BGMI brand integrations. The publisher has partnered with Indian brands, including Royal Enfield and Mahindra, bringing vehicles such as motorcycles and electric SUVs into the game as interactive elements rather than traditional ads.
Market data explains why ads are under consideration, with PwC projecting in-game and in-app advertising in India to be the fastest-growing monetization segment, nearly doubling by 2029 as free-to-play models dominate.
For now, ads in BGMI remain a possibility, not a plan. Still, the survey indicates Krafton India is laying groundwork for a BGMI monetization strategy in 2026 that balances revenue growth with player experience in one of India’s largest mobile battle royales.
