- BLACKPINK will release a limited-edition Tamagotchi digital toy through KakaoTalk Gift.
- The product is intended to be a collector-focused item aimed at BLINKs.
- The launch aligns with BLACKPINK’s global tour and broader lifestyle merchandising push.
BLACKPINK is collaborating with the legendary Tamagotchi brand on a limited-edition digital toy release. The BLACKPINK Original Tamagotchi will debut as a pre-release item via KakaoTalk Gift on December 23, 2025, as confirmed by YG Plus. The release marks the first tangible item in the BLACKPINK x Tamagotchi partnership, with more expansions slated through 2026.
BLACKPINK’s Tamagotchi toy will be made as a clip-on, egg-shaped device that has the conventional Tamagotchi design while also incorporating the K-pop girl group's signature branding. Users can create virtual characters inspired by Jennie, Jisoo, Rosé, and Lisa. The concept combines 1990s digital-pet (Digi-Pet) nostalgia with the mechanics of present K-pop fandom.
Industry experts see the launch as part of a larger attempt to capitalize on Tamagotchi's cross-generational appeal. The digital toy brand has made a grand comeback in recent years, with global shipments exceeding 100 million units. Its cultural imprint continues to grow as it reaches its 30th anniversary in 2026. This milestone indicates continued demand among Millennials, Gen Z, and long-time collectors alike, strengthening Tamagotchi's resurgence in the nostalgia-driven collectibles industry.
How BLACKPINK Members’ Global Brand Deals Amplify Merchandise Appeal
The BLACKPINK collab is designed to be more of a collector's item rather than a mass-market toy. According to YG Plus, this initial release is meant to raise enthusiasm among "BLINK" fan communities. The popular K-pop girl group has an expansive brand portfolio and has collaborated with multinational brands such as Adidas, fronting campaigns in beauty, fashion, and tech-driven lifestyle categories.
When diving into the members' individual partnerships, the size and diversity of their brand associations stand out. Jennie is a worldwide ambassador for Chanel and has worked with Calvin Klein as well. Jennie also reportedly holds some current projects with Maison Kitsuné, Gentle Monster, and Beats by Dre. Jisoo, on the other hand, has high-profile ambassadorships with Dior in fashion and cosmetics, and she continues to appear in Alo Yoga's activewear campaigns, with further collaborations with Cartier and Dyson.
Rosé is a global ambassador for Tiffany & Co. and Yves Saint Laurent, and appeared in a SKIMS campaign in 2025, while also aligning with brands such as Puma, Sulwhasoo, and Rimowa. While Lisa’s endorsements include luxury partnerships with Bulgari and Louis Vuitton, alongside MAC Cosmetics and Celine, as well as other selected lifestyle and limited-edition collaborations.
BLACKPINK x Tamagotchi: Launch Tied to the Group’s 2025 World Tour?
BLACKPINK's Deadline world tour is happening simultaneously, showing the group's ongoing worldwide momentum. The Tamagotchi release is part of a larger drive for cross-category product development that combines music, lifestyle, and nostalgia, an approach that is becoming increasingly popular among idols’ fanbase.
The pre-launch promotion through digital gifting platforms represents a shift in the way entertainment IPs market collectibles. It shows a rising desire to connect mobile commerce and tangible items in a coordinated attempt to attract superfans during BLACKPINK’s high-visibility campaign phases.
