Mobile Game Spending Reaches $81.8 Billion Worldwide in 2025

Global consumer spending on mobile games reached $81.8 billion USD in 2025, lagging behind a sharp increase in non-game app spending, which climbed 21% to $85.6B. The figures come from the State of Mobile 2026 report by Sensor Tower, which described 2025 as a “year of divergence for mobile gaming.”

While overall game revenue rose slightly, the market showed signs of a slowdown at the top. No new mobile game generated more than $1B in annual consumer spending during the year, marking a first for the sector. 

In contrast, non-game apps produced several billion-dollar performers, led by CapCut, WeTV, and ChatGPT, which generated more than $3B in in-app purchases.

Mobile App Spending Highlights Structural Shift

In total, 18 apps surpassed $1B in revenue in 2025, with an even split between games and non-games. The report says that Pokémon TCG Pocket is projected to surpass the $1B mark in 2026. Within gaming, casual and mid-core titles continued to account for the largest share of spending, while hybrid casual recorded the fastest growth, rising 17.1% from $3.5B to $4.2B.

Strategy games gained download momentum across Asia, North America, and Europe. Funfly’s Last War: Survival and Century Games’ Whiteout Survival led the genre and ranked as the highest-earning games globally, ahead of Dream Games’ Royal Match and Scopely’s Monopoly Go.

Among publishers, Tencent remained the top in-app purchase earner at nearly $8B, followed by Scopely and Century Games. Beyond app stores, Roblox captured 75% of visits to game publisher websites, though Supercell’s web store drew the most traffic with 1.5B visits.

The report is based on iOS App Store and Google Play estimates from Jan 1, 2024, through Dec 31, 2025, underscoring a mobile economy where spending growth is increasingly concentrated outside games.