Roblox E-Clothes Startup Takes Stage on Shark Tank India

An Indian Roblox-focused digital fashion startup appeared on Shark Tank India season 5, pitching its avatar clothing business built entirely on Roblox. The family-led venture, founded by a father-son team with complementary skills, has sold over 2M units of virtual outfits and accessories, according to the founders. 

They stated the sales totaled around ₹2 crore (about $221K), pointing to avatar expression as a key driver of sustained demand for digital clothing.

Positioning the opportunity, the team also described Roblox as “the world’s biggest gaming universe,” where around 110M users play daily and customize avatars.

Roblox Avatar Economy Underpins Sales Scale

To justify the market opportunity, the founders cited platform-level figures, stating Roblox is expected to post around $6 billion USD in annual bookings. They added that users globally spend over ₹16K crore (~$1.77B) each year on Roblox, largely on games, accessories, and avatar items. 

The founders also noted that Roblox pays out roughly $200M to developers, framing the platform as a significant creator economy.

Roblox itself has expanded its creator economy, with official reports showing that platform creators earned over $1B globally through its Developer Exchange (DevEx) program between March 2024 and March 2025. Recent enhancements, such as Roblox Creator Rewards and increased payout rates, were designed to provide developers with more ways to grow and sustain their businesses.

However, the pitch also acknowledged platform dependence, with one shark remarking that if Roblox were to say it keeps “90% and you keep 10%,” developers would have limited alternatives, raising concerns around control and margins. This point emerged as a central focus of the Sharks’ evaluation in the episode teaser, ahead of the full episode’s broadcast.

The episode aligns with recent Roblox reports detailing how the platform impacts the global economy across markets such as Indonesia, Japan, and South Korea. It also highlights how virtual goods businesses tied to global gaming platforms are entering India’s mainstream startup and investment conversation, reflecting the growing commercial weight of avatar-driven digital economies.