Baskin-Robbins x ONE PIECE Collab to Launch Devil Fruit Ice Cream

• A new seasonal rollout strengthens Baskin-Robbins’ strategy of tapping major anime IPs.
• Exclusive items and flavor concepts aim to drive collectibility and store traffic.
• The winter campaign positions the brand to capture Japan’s holiday-season demand.

Baskin-Robbins is collaborating with ONE PIECE yet again, this time using the series' iconic Devil Fruit as an ice cream flavor. The Baskin-Robbins ONE PIECE joint venture aims to boost the brand's pop-culture presence, thus increasing its brand value.

The collab will run from December 1, 2025 to February 28, 2026, and revolves around the limited-edition "ONE PIECE Fresh Pack Mini," which will exclusively be available in Japan.

The Fresh Pack Mini will also come with "Original Sticker," depicting various characters from the anime. Together, these qualities make the ONE PIECE Fresh Pack Mini a must-have item for collectors and anime fans.

After a successful first run in April 2025, which included character-themed cups, sundaes, and other limited-edition merchandise related to Straw Hat crew, the partnership will now release the "Gum-Gum Fruit Punch," or the "Gomu Gomu no Mi" Devil Fruit ice cream, from ONE PIECE.

Baskin-Robbins x ONE PIECE Collab Boosting IP Growth

Baskin-Robbins’ anime-themed ice cream flavor adds an exciting touch to a popular fictional fruit. The flavor of the "Gum-Gum Fruit Punch" ice cream combines a fruit-flavored sherbet base with soda-style ribbons. It will also contain a crunchy white popping candy, resulting in a fizzy, lively texture that evokes the series' adventurous nature. 

The company is yet to reveal the plans to expand the ice cream variety beyond Japan. Nonetheless, for ONE PIECE fans and dessert enthusiasts alike, this partnership transforms a fictitious Devil Fruit into a real-world delight, combining pop-culture nostalgia with culinary creativity.

Baskin-Robbins' new launch, which coincides with the holiday season, depicts the company's push into key anime IPs by creating special items and creative flavor concepts to increase collectability and store traffic.

According to a recent investor claim, B-R 31, the organization behind Baskin-Robbins, experienced significant growth. As per the data, in the first quarter after the fiscal-year 2024, net sales of the company climbed ~18.4% YoY, and operating profit jumped ~54.0% YoY. Additionally, the company's 2024 annual revenue is revealed to be around ¥30,688 million.