Galaxy Corporation Eyes Nasdaq With AI Digital Twins Concept

• Bob McCooey’s Galaxy headquarters visit signals a potential U.S. listing as the company pivots towards the "enter-tech" model.
• By signing the marquee star like G-Dragon, Galaxy swung back into profitability, fueling a ₩1 trillion "unicorn" valuation.
• The company aims to create digital twins to separate revenue generation that is limited by physical human constraints.

Nasdaq Vice Chairman Bob McCooey's recent visit to Galaxy Corporation's Seoul headquarters has sparked buzz industry wide regarding a rare U.S. listing for the entertainment-technology a.k.a "enter-tech" company. The visit indicates a strong institutional interest in Galaxy's shift from high-touch K-pop talent management to a high-margin IP and tech architecture, thereby also highlighting an additional effort to de-risk the firm's core reliance on G-Dragon.

During this high-profile visit, the Nasdaq Vice Chairman reportedly discussed the company's "The Day After Tomorrow" concept. The idea will reportedly enable Galaxy to establish a "permanent IP" model that separates entertainment revenue from the physical constraints and lifespans of human performers.

According to industry reports, "The Day After Tomorrow" effort uses AI to train synthetic twins based on an artist's voice, personality, and memory data. The project's goal is to maintain a "virtual" fan connection eternally, allowing stars to generate fresh content and interact with their audience even after their actual careers, or lives, have ended.

Skepticism Shadows Galaxy’s Enter-Tech Bet

While Galaxy touts this "super IP" as a scalable, Nasdaq-ready platform, critics say that its valuation is still tied to a traditional agency model. With a portfolio still highly focused on G-Dragon's touring cycle, the firm's key task is to prove that it can earn tech-sector profitability rather than remaining fundamentally reliant on its single big celebrity.

Notably, Galaxy Corp.'s earnings increased from ₩ 41.6 billion (~ $27.95 million USD) in 2023 to ₩ 126 billion (~ $84.71M) in just the first half of 2025 after introducing G-Dragon under their umbrella. This rise propelled the company back into profitability, with a ₩ 12 billion (~ $8.67M) operating profit and a ₩ 1 trillion (~ $67.23M) "unicorn" valuation in 2025. Furthermore, industry reports from last year suggest that Galaxy intends to open a Mumbai office to tap into the Indian entertainment market, with the goal of increasing its valuation ahead of a future IPO.

Despite the excitement and such corresponding activities, Galaxy's AI activities are still primarily experimental. High-concept stunts, such as a humanoid robot executing G-Dragon choreography during the ComeUp 2025 startup conference or a space-bound AI broadcast of the artist, have made headlines but haven't produced significant financial benefits at the moment. 

Additionally, with its "2025 Global Virtual AI Artist Audition," which is set for a near-term launch. With this, Galaxy is set to enter a market where PLAVE is still the only virtual act to acquire a "million-seller" status. Although the corporation had already discussed about AI-driven robot idols' popularity, industry observers caution that without a larger portfolio of successful artists or virtual IPs, Galaxy's "enter-tech" idea risks being rejected as an aspirational concept rather than a viable business strategy.