Highlights
- Meta is taking its Create & Play with Meta AI campaign into a physical gaming experience in Mumbai.
- The pop-up will give visitors a chance to explore games shaped by AI and community ideas.
- The activation brings gaming, creators, and AI-powered experimentation together under one roof.
Meta is bringing its “Create & Play with Meta AI” Gaming Arcade to Infiniti Mall, Malad, Mumbai, from Sept. 11 to 13, 2026. The three-day pop-up will feature games made with creator appearances, Meta AI, and an interactive space where visitors can turn their own ideas into playable experiences.
The event concludes a campaign launched earlier in September 2026 to demonstrate how the Meta AI app can transform a simple prompt into an interactive game. The initiative is designed to make game creation accessible without requiring traditional development skills.
Meta AI Puts Community Creations in the Spotlight
The arcade will include puzzle, racing, and classic arcade-style games, along with entries from an online game-building challenge. Payal Gaming, Sarthak Sachdeva, funcho, Vanshaj Singh, and Divesh & Vishakha are among the creators participating, joined by other creators and challenge winners.
Meta
Meta has also collaborated with FlixBus, Uber India, and Comet on customized games inspired by everyday activities. Their concepts include racing through a busy workday, planning a commute, and scheduling a package delivery.
The activation gives gamers, creators, and newcomers a physical setting to experiment with AI-assisted game making.
The Mumbai event also puts community participation at the center of the campaign, connecting brand collaborations, creator-made games, and public experimentation within a single three-day experience. Visitors can move from playing community creations to building their own, demonstrating Meta's central premise that a game idea can begin with a prompt rather than conventional development tools.
