Shueisha Drops Luffy Card From Jump Issue 33 Reprint After Chaos

Japan’s Shueisha has apologized for the nationwide shortage of Weekly Shonen Jump Issue 33 and announced that the magazine will release a special made-to-order reprint of the issue. The July 17 announcement comes after the original issue, released on July 13, faced a supply shortage across the country.

Shueisha also stated that the promotional P-159 Monkey D. Luffy card, which was inserted in the 33rd edition and drove collector demand, will not be included in the reprint. The card-free special edition will be offered through the Jump Characters Store, allowing readers who missed the original release to purchase the issue.

Alongside the reprint, Shueisha said it will suspend ONE PIECE Card Game insertion across Weekly Shonen Jump, V Jump, and Saikyo Jump until further notice. It also canceled the planned Charlotte Pudding promotional card that had been scheduled for Shonen Jump’s sister magazine, V Jump’s, October issue.

Weekly Shonen Jump Issue 33 Card Chase Overshadowed Blue Box’s Finale

Shueisha’s decision comes after a chaotic week that began when Shueisha, in an unusual move, disclosed it had printed 500K extra copies of Issue 33 to meet expected demand for the Luffy P-159 card. Even with the additional print run, bookstores and convenience stores across Japan quickly sold out, and the issue was listed across flea markets at around ¥10K or (~$61.6 USD).

While the Luffy card drove collector interest, Weekly Shonen Jump Issue 33 also carried Koji Miura’s Blue Box manga’s finale, leaving many readers frustrated after they were unable to secure a physical copy. Miura has separately apologized to readers and condemned the scalpers.

Scalpers reportedly bought multiple copies to extract the card, and discarded the magazines afterward. Photos of stacked Weekly Shonen Jump dumped in trash bins circulated widely on social media, further fueling the criticism.

“I am angry at the people buying up large quantities of the magazine only to throw them away, and I want to strongly condemn that behavior,” stated Miura. Shueisha and the editorial teams of Weekly Shonen Jump, V Jump, and Saikyo Jump also spoke against the scalpers’ activity that deprived the readers of the original issue in their July 17 announcement.

Additionally, the publisher will offer two ‘Jump Ticket Rally Challenge’ tickets in its upcoming Issue 35, dated July 27, for people who missed the ticket included in Issue 33. The 35A and 35B tickets won’t be treated as duplicates for the ticket offered in original #33.

The incident has become one of Shueisha’s most visible responses to the increasing resale problem surrounding collectible magazine bonuses. By removing the Luffy card from the reprint and suspending future ONE PIECE Card Game inserts until notice, the publisher is prioritizing access to its editorial content over the collectible market.