Top 10 Hypercasual Gaming Publishers Worldwide (Q3 2025)

The hypercasual mobile games sector continues to shape global entertainment, attracting billions of lightweight sessions each month with simple, endlessly replayable designs. While the genre remains fiercely competitive, Q3 2025 saw major shifts in both publisher rankings and monetization as data reveals new leaders emerging from Europe, Asia, and beyond.

Top 10 Hypercasual Gaming Publishers 

Below is a breakdown of the top 10 hypercasual publishers worldwide, ranked by total downloads and in-app purchase (IAP) revenue. These numbers from AppMagic represent consolidated iOS and Android performance for Q3 2025.

AZUR Games

With an impressive 293 million downloads in Q3 2025, AZUR Games remains a powerhouse in hypercasual mobile gaming. The company’s wide-reaching catalogue and aggressive global publishing efforts have turned it into a household name, especially across Asia and Eastern Europe. Despite leading in downloads, AZUR Games’ revenue ($3.1M) indicates a heavier reliance on ad monetization over IAPs, highlighting a classic genre challenge: converting install surges into paid engagement.

Voodoo

The French publisher Voodoo stands out for combining huge download numbers (178 million) with the highest IAP revenue on the list ($17.9M). Voodoo’s success lies in iterative design, viral mechanics, and a robust ad mediation platform that turns casual play into steady income. Their game catalog, including blockbusters like Helix Jump and Aquapark.io, leverages strong cross-promotion and a knack for adapting gameplay to global tastes.

Supersonic Studios

Israel’s Supersonic Studios is a division of ironSource, bringing 163 million downloads and $2.8 million in IAP revenue for Q3 2025. Specializing in scalable prototypes and deep analytics, Supersonic’s key strength is rapid testing and partner-driven publishing. Known for successful launches like Join Clash and Bridge Race, Supersonic efficiently turns trends into high-volume hits but often prioritizes breadth over deep monetization.

SayGames

SayGames, headquartered in Cyprus, hit 159 million downloads and $15 million in IAP revenue. The publisher’s breakthrough has come through “hybrid-casual” design that keeps users returning. With titles like Sand Balls and Johnny Trigger, SayGames blends hypercasual simplicity with more robust progression elements, allowing them to surge in both user numbers and ARPU within a crowded field.

Supercent

South Korea’s Supercent made a global impact with 149 million downloads and $2.6M in revenue. Their games, often featuring puzzle and social mechanics, appeal widely in local and international markets. Supercent’s expansion reflects the broader trend of Asian studios rising in global hypercasual rankings, focusing on creative gameplay rather than pure volume.

KAYAC

Tokyo-based KAYAC posted 91 million downloads but under $10K in revenue, showcasing the risks of pure volume strategies. The company’s games are driven by quirky, viral fun, including titles like Park Master, yet heavy competition and shifting monetization models have limited financial returns. KAYAC remains influential for creative development, even as it seeks ways to boost revenue from its large install base.

CrazyLabs

Israeli publisher CrazyLabs is known for steady innovation and collaboration. Q3 2025 saw 73 million installs and $2.2M revenue, fueled by games like Soap Cutting and ASMR Slicing. CrazyLabs is a veteran in the genre: its strength lies in long-term partnerships, effective UA, and adaptive content pipelines that respond quickly to player trends.

Freeplay

Freeplay, the sole US-based company on the list, generated 72 million downloads and $0.7M in IAP revenue. Their catalog mixes classic hypercasual mechanics with fresh, playful variants, but faces stiff competition from international rivals. Lower monetization points to opportunities for improved ad strategies and localizing premium content for Western audiences.

Homa

French publisher Homa stands shoulder-to-shoulder with Voodoo, earning 70 million downloads and nearly matching top revenue ($17.6M). Homa’s strong analytics and flexible publishing model have helped build hits in both the US and Asia. Successful titles like Merge Mansion reveal strengths in cross-platform publishing and longer-term retention, a key trend in the emerging hybrid-casual market.

ABI Games Studio

Based in Vietnam, ABI Games Studio saw 67 million downloads and $2.5M revenue. Known for puzzle and idle games with distinct Asian flavors, ABI’s rapid prototyping and frequent updates fuel success on both Android and iOS. The studio’s ability to adapt quickly to global trends, while maintaining consistency with local tastes, positions it well for further growth in Southeast Asia and beyond.

The Future of Hypercasual Gaming

Industry innovation is now shifting toward hybrid monetization, player data utilization, and cross-genre experimentation. Leading publishers are increasingly leveraging games as services, content updates, and social multiplayer hooks to combat genre fatigue and maximize life-cycle revenues.

A focus on skill-based mechanics, seasonal events, and personalized content recommendations will determine which publishers maintain their rankings in upcoming quarters. App stores’ changing policies on ad networks and privacy, plus regulatory pressures in key regions like India and the US, will also impact publisher strategies as hypercasual matures from a growth phenomenon to a sustainable business model.

In Q3 2025, success in hypercasual hinges on global reach, data-driven creativity, and the ability to turn quick engagement into lasting business. The top 10 list from AppMagic reveals a shifting landscape where download numbers are only the starting line for deeper brand and revenue expansion.