Saree and Kurta Pikachu Returns For Pokémon Go’s Diwali Event

Pokémon Go’s 2025 Festival of Lights event returns to India this October with real efforts to connect local players, both in-game and offline. Niantic’s event features Pikachu in new festive outfits: the saree and kurta, visible through wild encounters, raids, collections, and themed research. Real-world gatherings are happening at major malls in Delhi and Bengaluru, encouraging players to meet and celebrate together rather than simply log on alone.

Games Are Building Communities Through Local Events

The Festival of Lights brings bonuses that go beyond basic gameplay. Players can collect two types of festive Pikachu, earn twice the Stardust and double Incense duration, and catch a wider range of Pokémon with shiny chances. Stickers and themed rewards are unlocked both through on-ground activities and by spinning PokéStops, creating shared moments for local communities.

This approach matters. Instead of focusing only on digital features, the event encourages Trainers to gather, trade, and collaborate. Past celebrations have shown that these local activations spark enduring friendships, new player groups, and a deeper sense of pride and representation for Indian fans. In a gaming culture that’s often fragmented, in-person meetups and regional celebrations help build the kind of sustainable, engaged communities that keep games alive.

Other companies in India’s gaming sector are recognizing the power of these real-world and culturally relevant events. Garena’s Free Fire and Krafton’s BGMI have both staged festive tournaments and community-driven campaigns timed to Indian festivities like Diwali, Holi, or Independence Day. These events offer a blend of special in-game content, local language support, themed cosmetics, and sometimes collaborations with Indian celebrities or influencers. Such strategies not only boost retention but also create entry points for new and returning players who see their real lives and culture reflected in-game.

The Festival of Lights in Pokémon Go stands as an example of the current trend. Instead of simply adding content, developers are investing in regional and cultural moments that connect communities meaningfully, making gaming a richer and more social experience for everyone involved.