Winner Winner Taco Dinner: BGMI x Taco Bell Reveal In-Game Rewards

Krafton India has officially announced a strategic collaboration between Battlegrounds Mobile India (BGMI) and Taco Bell India today, uniting two cultural powerhouse brands that speak directly to the country's fast-growing youth and gaming ecosystem. Unveiled in mid-November 2025, this partnership aims to blend the thrill of high-paced gameplay with the energy of quick-service dining. 

Designed to resonate with Gen Z, the initiative centres on "bold flavours, bold play, and bold self-expression", creating a "phygital" experience that bridges the gap between virtual battlegrounds and real-world food culture.

The highlight of this collaboration is the launch of exclusive "BGMI x Taco Bell" meal combos, promising great taste at great value. For the first time ever, gamers can earn BGMI’s premium in-game currency, Unknown Cash (UC), directly through a dining purchase. The curated menu includes Taco Bell favourites like the Baddie Rice Bowl, Naked Chicken Taco, and Boss Burrito, served alongside a side, dessert, and beverage. 

Starting at ₹319, these combos offer players a unique way to fuel up physically while stocking up on the digital currency required for character skins, weapon upgrades, and battle passes, making the meal a high-value proposition for the community.

BGMI x Taco Bell: In-Game Missions and Rewards

The partnership also works in reverse, encouraging fans to take their skills from the app to the restaurant. Running from November 15 to November 25, 2025, the campaign introduces special Taco Bell-themed missions within the BGMI game. 

Players who complete these challenges can unlock discount coupons offering a flat 50% off on select favourites at Taco Bell outlets. This seamless integration allows gamers to "level up" both in the game and at the dining table, ensuring that playing the game translates into tangible real-world benefits.

Krafton India describes this alliance as a cultural crossover rather than a mere sponsorship, reflecting how young audiences today live at the intersection of gaming, food, and digital entertainment. With India emerging as one of Taco Bell’s fastest-growing international markets and BGMI leading the gaming landscape with a massive online community, the collaboration leverages the strengths of both brands. 

Through interactive digital experiences and on-ground activations, the campaign captures the expressive spirit of India’s youth, proving that the worlds of competitive gaming and lifestyle are more intertwined than ever.