Highlights
- Block Blast topped the Year Ender 2025 charts, signaling a massive shift to hyper-casual gaming.
- Legacy titles like Roblox and Subway Surfers remained dominant in this Year Ender 2025 lineup.
- The Year Ender 2025 trends prioritize simple, accessible gameplay over complex graphics.
The mobile gaming landscape in 2025 has been defined by a mix of enduring legacy titles and breakout hyper-casual hits. While massive multiplayer online games continue to generate significant revenue, the download charts tell a different story, one where accessibility and quick gameplay loops reign supreme. Leading the charge this year is Block Blast, a puzzle game that has outperformed industry giants to take the top spot.
According to AppMagic analysis, this year’s list highlights a shift in user behavior, with players flocking to offline-friendly puzzle games and simulation titles just as much as they do to established battle royales.
Below are the top 10 most downloaded mobile games of 2025.
10. PUBG Mobile
PUBG Mobile secured an estimated 100 million+ downloads. Despite stiff competition, its tactical shootouts maintain a loyal esports following. The game’s explosive growth phase has settled into a stable, massive user base, supported by regular content updates and a thriving competitive ecosystem.
9. Hole.io
As per the Google Play Store, the competitive arcade game Hole.io swallowed up 100 million+ downloads, landing firmly in the top tier. The game’s premise is simple: players control a black hole that consumes everything in a city to grow larger. Its short match times and satisfying physics make it highly replayable, effectively monetizing user attention through a hyper-casual model that encourages repeated attempts to top the leaderboard.
8. Vita Mahjong
Vita Mahjong earned 100 million+ downloads, representing the growing demographic of gamers seeking relaxation over competition. The game appeals to puzzle lovers seeking calm amid chaos with its relaxing tile-matching vibes. Its focus on accessibility with larger tiles and a user-friendly interface has made it a breakout hit this year.
Xbox
7. Pizza Ready
A newcomer to the heavyweights, Pizza Ready climbed to fifth place with 100 million+ downloads. The game has captivated the idle simulation market by turning pizzeria management into a satisfying time-passer. Its appeal lies in the "idle" genre mechanics, where players feel a sense of progression even with minimal active input, making it a favorite for quick sessions during commutes.
6. Block Blast
Block Blast emerged as the undisputed king of mobile downloads in 2025, racking up 500 million+ installs worldwide, as per the Google Play Store. The simple yet addictive block puzzle game, reminiscent of Tetris, captivated players with its easy-to-learn mechanics and endless replayability. Its surge to the top reflects a broader trend where quick, brain-teasing games thrive amid busy lifestyles, proving that hyper-casual titles can still dominate app stores and outpace flashier competitors.
5. My Talking Tom 2
Outfit7’s virtual pet franchise remains a staple for younger audiences, with My Talking Tom 2 purring its way to 1 billion+ downloads. The game delights kids with virtual pet antics and customization features. It consistently ranks high in the casual category, driven largely by its appeal to children and the "virtual toy" experience it offers.
Google play
4. Ludo King
Ludo King, the digital board game classic, notched 1 billion+ downloads in 2025. It continues to be a cultural phenomenon, fostering family fun across generations, especially in emerging markets. Its offline and local multiplayer modes remain key drivers of its adoption, proving that social board games have a permanent place on mobile devices.
3. Subway Surfers
Thirteen years after its release, Subway Surfers refuses to slow down, hitting 1 billion+ downloads in 2025. The endless runner’s charm endures as players dodge trains and collect coins in vibrant urban chases. Its consistent updates and status as a "default" game for new smartphone owners have helped it maintain a massive player base, with cumulative downloads now in the billions.
Subway Surfers
2. Free Fire: Winterlands
Garena’s Free Fire: Winterlands followed closely at 1 billion+ downloads, delivering intense survival action that kept battle royale fans hooked. The game maintained its stronghold, particularly in markets like India, Brazil, and Southeast Asia. Its success this year was driven by seasonal events like its frosty winter update and its ability to run smoothly on lower-end devices, ensuring it stays relevant in emerging markets.
1. Roblox
Rounding out the top 10, continuing its dominance as a virtual playground, Roblox secured second place with 1 billion+ downloads, as per the Google Play Store. The platform remains a powerhouse by blending user-generated worlds into a massive social playground. It continues to thrive due to its massive ecosystem of user-generated content, which keeps the experience fresh for its younger demographic. It remains one of the few titles that successfully functions as both a game and a social media platform.
Why These Games Won 2025
Hyper-casual and social titles like Block Blast and Roblox led the pack by prioritizing accessibility over high-end graphics, aligning with global smartphone growth in regions like India and Brazil. downloads skewed toward free-to-play models, with nine of the top 10 refreshing their formulas to stay viral. This mix signals mobile gaming's shift toward bite-sized escapism.
The success of emerging hits like Pizza Ready highlights how viral trends can propel unknowns to stardom, while stalwarts like Subway Surfers boast cumulative billions. For developers, the lesson is clear: simplicity scales. As revenue chasers like PUBG adapt with micro-events, the broader market continues to be fueled by ad-driven monetization in a crowded store.
