PlayStation Partners With Mumbai Metro for Ghost of Yotei Launch

PlayStation India has teamed up with Mumbai Metro, transforming select trains and platforms with wraps featuring the upcoming PlayStation title Ghost of Yotei. The campaign, launched ahead of the game’s release, aims to immerse city commuters in the world of protagonist Atsu and create widespread awareness among Mumbai’s young, urban population. The metro transformation is part of PlayStation’s broader trend of striking, innovative out-of-home advertising designed to energize India’s growing console gaming audience.

This isn’t the first time PlayStation India has turned city infrastructure into a brand showcase. In recent years, the company has kicked off Mumbai Metro campaigns for major releases like God of War Ragnarok and Marvel’s Spider-Man 2, utilizing vibrant train wraps and metro station branding to reach fans in India’s largest cities. These campaigns are often paired with pre-order promotions, midnight launches, and influencer-driven events, giving physical play to digital excitement and helping reinforce PlayStation’s place in the country’s competitive market.

Metro and transit campaigns have become a global standard for building buzz around high-profile games. Publishers know the power of placing big visuals in heavily trafficked spaces, whether it’s Nintendo decorating Tokyo’s Yamanote Line for Pokémon’s anniversary, Xbox wrapping London’s Underground for Halo launches, or PlayStation using New York City subways for Spider-Man tie-ins. Outdoor marketing campaigns like these increasingly bridge the gap between fan communities and the mainstream, showing how console launches are becoming citywide events that celebrate both franchise fandom and gaming’s growing cultural reach.

With Ghost of Yotei’s marketing now visible from train platforms to social feeds, PlayStation India continues to push local brand engagement, bringing the console gaming experience to millions riding Mumbai’s metro every day.