India's Attention Economy with Lumikai's Salone Sehgal | EP 2

India's Attention Economy with Lumikai's Salone Sehgal | EP 2

30 OCT 2025, 09:48 AM

Real money gaming got banned, but that's just one chapter. India's interactive media revolution is about something far bigger: 590 million people consuming digital content, a generation that swipes before they type, and a $20-25 billion industry emerging across gaming, live streaming, AI companions, audio platforms, and social apps.

In Episode 2 of our conversation with Salone Sehgal from Lumikai Fund, we explore the science behind the attention economy: the DOES framework (Dopamine, Oxytocin, Serotonin, Endorphins) that powers every successful consumer app. From virtual gifting on platforms like Eloelo to subscription models on Kuku FM, Indian consumers ARE paying. They just needed the right infrastructure.

But it's not all smooth sailing. Fundraising has slowed dramatically. Stage discipline is broken. And there's a fundamental question for India's VC ecosystem: are we backing innovation capital or imitation capital? Salone breaks down the challenges founders face, why Lumikai ensures 24-month runways, and how 85% of their seed-stage portfolio is already generating revenue.

Guest: Saloni Sehgal, Managing Partner & Founder, Lumikai Fund

Host: Vignesh Raghuram, Editor, Outlook Respawn

Vignesh Raghuram

Vignesh Raghuram

Author

Vignesh Raghuram is Editor in Chief of Outlook Respawn, where he is building the outlet into the leading destination for authoritative pop culture and gaming journalism. With a decade of gaming and esports experience, he previously built India's premier esports media destination, earning three consecutive Gaming Publication of the Year awards for his editorial leadership.

Published At: 30 OCT 2025, 09:48 AM